Water filter jugs from Brita are now employing a styrene methyl methacrylate (SMMA) resin from Ineos based on of styrene monomer derived from renewable feedstock from BASF (under the mass balance approach). Brita is also committing to the use of Terluran ECO, and Styrolution PS ECO in its water filter jugs, in addition to the adoption of NAS ECO SMMA resin.
Brita, known as a leading brand in water filtration, is among the first customers to benefit from Ineos Styrolution’s new sustainable NAS ECO solution. Specifically, the material is used for the production of Brita’s water filter jugs where it is applied for jug, funnel and lid parts. By using the new materials, Brita can significantly lower the CO2 footprint without changes of molding parameters and material performance. The new ECO materials do not cause any interference in Brita’s production as it is indeed a true plug-in solution that does not require an adaption to Brita’s production processes.
Image: Ineos Styrolution
Meike Rapp, Sustainability Manager for the Brita Group says: “At Brita, we constantly look for ways to make our products more sustainable. Hence, we are happy that the new ECO materials for our jugs help us achieve one of our key sustainability goals – to reduce our dependence on fossil-based plastics. They also contribute to further decrease the carbon footprint of some of our key products and help us achieve our strategic goal of shaping sustainable solutions. That the materials are also ISCC plus certified is a great value-add in our consumer communication.”
BASF’s biomass balance (BMB) based styrene is used by Ineos Styrolution in the production of bio-attributed styrenics specialties, mainly transparent styrenics materials such as the company’s NAS ECO family of SMMA products and the Luran ECO family of SAN (styrene acrylonitrile copolymer) products.